Get Into
Orthodontic Flow

Leverage the Power of Virtual
Care to Scale the Profit in Your Practice

Top 10 nationwide

Invisalign provider

Treated more than

25,000 smiles

Orthodontists, and doctors in the dental industry at large, are undergoing a new and strong pressure to innovate or consolidate.


Flow State

Orthodontic Workflow
Living Through Pressure

Trying to keep up with the pressures to recruit talented staff, onboard new patients, be a better business leader, while also trying to live a balanced and healthy life outside of your career … it’s just becoming all too much.

Dr. Mark Farina has experienced these pressures both personally and through his large network of practicing doctors. Prior to 2020, this pressure helped him to innovate a signature Virtual Care Model that enabled him to experience an Orthodontic Flow like never before.

Mark’s Flow State Framework

He was able to reduce staff, improve culture, skyrocket his sales and retention rate, drastically grow profit, and achieve personal fulfillment at new heights. His operations process is practical with a proven track record.

Now Dr. Mark Farina is on a mission to share his framework to audiences at large through his speaking (and book, coming soon), as well as 1-1 and in small groups to fellow practitioners.

Learn the
discipline of

Mastering Pressure

For Orthodontists

RSVP for Dr. Mark Farina’s free 60-minute virtual class on “Culture & Leadership” to get your team into Flow State before the New Year!

Tuesday, December 19th from 7:00-8:00 pm EST

Get notified of Mark Farina's next 60-minute free virtual class by clicking the button below.

You’ll learn how to:

Sign Up Here!

Dr. Mark Farina is on a mission to mentor and serve fellow colleagues to step into their practice potential. Come to this free virtual class and get his best wisdom and practical processes to turn your business around quickly.

Where should send the information for the next virtual class?

For Event Planners

Bring the Future of Orthodontics to Your Next Event!

Are you ready to uplevel your event with an industry-leading speaker who has transformed orthodontics?

Dr. Mark Farina is the visionary behind a signature Virtual Care framework that enabled him to single-handedly grow his practice to $13 million annually while reducing staff and overhead costs — without taking on additional associates.

Dr. Farina's success lies in his innovative approach of streamlining virtual care. He understood that for patients, saving time, experiencing top-quality care, and enjoying overall convenience are paramount. In his captivating speaking session, he will unveil how he signs up over 85% new patients (compared to the national average of 65%) by getting into Orthodontic Flow.

Reframe minds with the

Success Framework


What people are saying

Dr. Michael Richards

"What an awesome lecture today! Great job!"

Dan Hulme

"I just finished watching you speak at the OP Summit. Amazing presentation - thank you so much!"

Gunny Sodhi

"Dr. Farina, it was an absolute pleasure and a moment of "holy cow we have to think bigger," after listening to you speak. My wife and I own and operate an orthodontic practice here in Dallas, TX called, Define Orthodontics. My wife is the Ortho and I am the business side of things. We first heard of you on the Orthoprenuers podcast and honestly listened to that episode multiple times to capture all the valuable knowledge you were dropping. What you have built is truly amazing! We wanted to personally reach out because we believe in lifelong learning and would be so humbled to learn about the mindset you embarked on for this type of growth."

Chad Rowan

"Just wanted to reach out and tell you thank you for your presentation this afternoon at the OP Summit. I LOVED it for so many reasons, but primarily because you addressed so many of the items that I have started to address in my practice in the last several months. Thanks again for your willingness to share. Very inspiring!"

Don Dem

Nice presentation at Orthopreneur!”

By booking Dr. Mark Farina as your next speaker, event planners can offer attendees an exclusive opportunity

1. Understand the Impact
Discover how integrating virtual care can skyrocket production and drive practice growth like never before.
2. Step-by-Step Integration
Dr. Farina will outline actionable steps to seamlessly integrate and scale virtual care within practices—empowering attendees with practical knowledge they can implement immediately.
3. Overcome Challenges & Objections
Learn from Dr. Farina as he shares strategies for overcoming potential challenges and common objections when incorporating virtual care into practices.
4. High Patient Engagement Strategies
Discover proven techniques for achieving exceptional patient engagement through virtual care platforms—a game-changer in today's digital landscape.

Overcoming barriers


Innovative solutions

Virtual Care

Energize Your Audience

Don't miss out on the opportunity to bring cutting-edge insights from a true industry trailblazer to your event!

Book Dr. Mark Farina now and let him captivate your audience with his expertise in revolutionizing orthodontics through innovative virtual care solutions.


Orthodontics Specialists

An innovative leader in orthodontic care, our practice has pioneered some of the industry’s most advanced technology and treatments for children, teens and adults in the Tampa area for more than 25 years.

1. Live. Love. Smile.

When you choose Farina Orthodontic Specialists, you are choosing one of the most experienced practices in the Tampa area. One that has been voted Top Orthodontist for 2021 and has continued to bring innovative expertise and compassionate orthodontic care to our community for more than 26 years.

It starts with a warm welcome from our friendly and knowledgeable team, followed by the comfort and efficiency of the latest technology, then topped off with thoughtful conveniences, affordability and an experience from start to finish that will have you smiling with results.

2. Experience & Expertise

Farina Orthodontic Specialists has brought an unmatched blend of expertise and experience, spanning two and a half decades and caring for more than 20,000 smiles in the Tampa Bay Community. As an industry leader with advanced training and certification, Dr. Farina holds a benchmark that only one in four orthodontists have ever achieved – Board Certification.

From serving on renowned university research teams seeking innovative ways to solve orthodontic problems, to diagnosing and treating complex issues affecting breathing and sleeping and even the most simple alignments proves that you will be in the best of hands with Dr. Mark Farina and his team.

3. Cutting-Edge Technology

Always at the forefront of orthodontic care, Farina Orthodontic Specialists was one of the first practices to pioneer some of the industry’s latest innovations in Tampa. While many other practices were still using messy, distasteful plaster molds and iffy x-rays, Farina Orthodontic Specialists was introducing the newest cutting-edge technology, from non-invasive digital scanners, radiation-free lasers and 3D imaging to the digital precision of Invisalign® and more, bringing you the most advanced diagnosis and treatment.

All this high-tech means a more comfortable experience, fewer surprises and faster, more accurate results for you.

4. Service With A Smile, To Make You Smile

At Farina Orthodontic Specialists, we do our best to make sure your orthodontist appointments are the ones you love to keep. You’ll enjoy a genuine warmth and care from our team, who welcomes you, gets to know you, strives to serve your needs and alleviate your concerns every way possible. Valuing your time, our team works with you to make your appointments efficient and enjoyable.

Innovations such as same-day braces and virtual smile consultations give you even greater convenience and flexibility. Our patients tell us they miss us after their treatments are complete, and often stop in years later to say hello.

5. Affordability
Maximizing value and affordability for you is another core part of our smile style. Free initial consultations, a precise diagnosis and accurate treatment plans ensure you get just what you need to create your healthiest and most brilliant smiles without the wasted time or money of backtracking or re-treatment.

When it’s time to begin your smile journey with us, our team will work with you to find the best, most affordable option, whether it is one of our many accepted insurance providers or flexible payment plans, to match your needs.
6. Our Core Values

Creating a wow experience in a welcoming environment, while delivering the best service and expertise, is all a part of the core values of our team. This is who we are, what we believe in, and what we practice daily.

  1. Deliver WOW through service & smiles.
  2. Promising high energy and high fives.
  3. Creating an environment where we think big, have fun, and do good.
  4. Fostering a culture of warmth and belonging where everyone is welcome.
  5. Make it simple.
  6. Get it done.
  7. Be present, clear, and humble.
  8. One team. One family. One vision.
  9. Encourage and embrace change.
  10. Choosing passion and commitment over convenience.
  11. It’s up to me to make it be.
Our happy clients share their story

Exploring Success Stories: The Experiences of Our Delighted Clients

Jenn H.

“I couldn’t be more grateful for the quality of care and the heart Dr Farina has put into the treatment of my three kids! We are a Farina family for life!”

Chris B.

“I couldn't say enough great things about this place, Dr. Farina, and the rest of the staff. From beginning to end, the experience has been incredible. Dr. Farina makes you feel like an individual, and not just a patient. I feel happy when I enter his practice, and I feel happy when I leave.”

Claudia T. 

"Dr. Farina is just truly one of the best people you will ever meet!"

About Dr. Mark Farina

Board Certified with the American Board of Orthodontics

Dr. Mark Farina has been an orthodontist for more than 20 years. He currently practices out of Tampa, Florida where he manages his 3 practices (Wesley Chapel, North Tampa, and South Tampa). To date, he’s treated more than 25,000 smiles in the Tampa Bay Area, from children as young as six to adults as wise as 82. In 2023, he is currently the #1 volume Invisalign provider in the state of Florida and top 10 nationwide.

Invisalign provider

Nº1 in Florida

Mark has more than

20 years of Experience

Studies And Career

He received his undergraduate degree from Boston College with a BS in Biology. After undergraduate, Dr. Farina attended the University of Pennsylvania, where he completed his Doctorate of Dental Medicine. Post-graduation, he received advanced orthodontic training from New York University. Additionally, he received in-depth training on the integrated diagnosis and treatment of TMJ and annually attends more than 80 hours of professional seminars to bring the most advanced diagnosis, treatment, and technology to his colleagues.

Dr. Farina served on research teams at New York University and the University of Pennsylvania finding new and better ways to solve orthodontic problems. He was voted top orthodontist by his dental peers in the last several years.

Connect With Dr. Farina